Shortlisted for Cover of the Year

Stack Awards 2018

Love this cover idea….. Tho the spreads seem VERY conventional

David Carson

“We are used to seeing the final outcomes of projects here at It’s Nice That. The chosen selection of photographs, the final edit of a film or the one spot illustration utilised from many options. It’s rarer, however, that we get to see all of the thoughts and sketches which go into making these final outcomes, and even less often that we see the projects which have been discarded altogether.

In its second issue, SWIM magazine tackles exactly this, showcasing exclusively unseen work from established and up-and-coming creatives.”

It’s Nice That

"Annual London-based art, photography, and literature magazine SWIM has just launched its second issue, which celebrates all the work that gets lost during an artist’s creative process."

AIGA Eye on Design

“Everyone will find something to appeal among the chaos of drawings, typography, photography, writing, collage and different papers. In our upbeat review of the first issue we expressed hope that the next issue would be just as compelling; we can confirm it is.”


"Featured inside (and outside) this lovely piece of print is work from artists such as Sean Vegezzi, Frederike Helwig, Monty Kaplan, George Rouy, Tishk Barzanji and many more."

People of Print

"A book that challenges the conventional magazine format; it is unstructured, without editorial sections. The magazine itself doesn’t have an assertive visual language either – a deliberate design choice that allows each spread to exist on its own like a mini piece of art."

Creative Review

"Although the concept of building a creative platform for your own group of friends is nothing new, SWIM is set apart by its carefully considered theme, and exciting, intricate design by duo Archie Nock and Samuel White."